Welcome to Dora the Explorer UK, a subsiduary of Heroes For Kids Ltd.

Heroes For Kids was established in 2003 and is dedicated to offering the best in UK toys, plus rare and hard to find imported toys. Our theme is heroes and the characters don't have to be "Super Heroes" - just heroes to our kids! Many TV characters are totally addictive, kids just love them.

Our founders, who are parents, have long searched for a site that met the needs of children, in the world of character toys. As this site develops, we will be adding a wider choice of goods in each product category.

UK Based Toys

Heroes for Kids offers a great range of toys and ancillary products within a character group. It very frustrating to have to visit several sites to buy items from a particular product range. Many sites carry just a few items in a range, but it is our aim for you to find it all here under one roof, saving you time and money.

Imported Toys

How many times have you found a great product in say America, only to find that they will not ship to the UK? Well no need to worry, as we probably stock it anyway! We have pulled together a great range of toys and items that kids in the UK just love. We stock the goods here for a fast delivery to you and our ranges are changing and updating all the time.

Our Service

We have built our business by offering excellence in customer service. All goods are of the highest quality. With our commitment to customer service and offering you only the highest quality goods we hope to be able to make people feel comfortable to use our services. We expect total satisfaction for all our customers. Heroes For Kids Ltd is registered with the Data Protection act (Reg. No PZ8738382) to ensure that all of our customer information is protected at all times and your privacy maintained. We would like to notify you by email of new offers that we may have. Please let us know if you do not wish to receive such emails. Since we started, we have been proud to welcome thousands of customers and have shipped goods worldwide. We believe in a professional but personal service and are delighted to have so many returning customers.

The Future

We are developing our services continually, offering a wider range of goods and character products to our site. If you have any ideas for our site, we would be delighted to hear them email